You’re in a meeting, you share an idea… and it disappears into thin air. Minutes later, someone else makes a similar suggestion — and suddenly their idea gets all the attention.
It’s frustrating, whether you’re someone who contributes frequently or you’ve been saving one killer suggestion for the right moment. If people don’t hear, acknowledge, and engage with your input, it can feel as though you never spoke at all.
That’s where assertiveness comes in.
Being Assertive
Being assertive isn’t about being aggressive, pushy, or rude. It’s about being clear, confident, and respectful so that others recognise that what you have to say matters. When you communicate assertively, two things happen:
People are more likely to listen to you the first time.
Others are far less likely to interrupt or “claim” your idea later.
Assertiveness done well makes your ideas stick — without stepping on anyone’s toes. It signals to your team that your contribution has substance and deserves attention.
For leaders and managers, this skill is essential. Without it, you risk losing influence and visibility. With it, you strengthen relationships, encourage constructive dialogue, and drive progress. That’s why executive coaching, communication training for managers, and professional development workshops often focus heavily on assertiveness and presence.
At Levati, we’ve seen the difference that strong communication makes. Our leadership development programs and executive coaching courses equip leaders with the skills to:
Express ideas clearly and confidently.
Improve communication in the workplace.
Handle interruptions without conflict.
Build credibility and influence across teams.
Boost Your Influence Online Course
Influence is a life skill; every choice you make in a conversation greatly impacts the outcome. Throughout the course, we will guide you through which decisions get the most fulfilling results.
You can learn to use these skills for just £30 (Including VAT) through our ‘Boost Your Influence‘ ONLINE course, making difficult conversations effective and efficient.
Our 11 modules can develop your discourse in both personal and work relationships. It can be taken at your own pace for 12 months, so we recommend referring back with continuous practice.
